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Step 2: Get Chosen

Google & Meta Ads

Strategic paid campaigns on Google Search, Local Service Ads, and Facebook/Instagram — targeting ideal customers in the exact neighborhoods you want to dominate.

Book a Free Strategy Call
The Problem

You've tried ads before. They burned money and delivered junk leads.

Most ad campaigns for home service businesses fail because they're set up by generalists who don't understand local targeting. You end up paying for clicks from people 50 miles away who will never hire you.

Or worse — the landing page the ad sends to isn't optimized for conversion, so you pay for the click and lose the lead anyway.

Ads without strategy are just burning cash. Ads with strategy are a lead faucet you can turn on and off.

Our Solution

Hyper-targeted ads that reach the right homeowners in the right neighborhoods — and actually convert.

We run Google Search Ads, Local Service Ads (LSAs), and Facebook/Instagram campaigns specifically targeting your ideal service areas. Every ad points to a conversion-optimized landing page. We manage bids, test creative, and optimize weekly — not monthly.

How It Works

The Process

01

Market & Competitor Analysis

We research what your competitors are spending, which keywords drive the most calls, and where the opportunity gaps are in your market.

02

Campaign Build & Launch

We build campaigns from scratch — keyword selection, ad copy, targeting parameters, bid strategy — all tailored to your services and service areas. No templates.

03

Landing Page Optimization

Every ad campaign gets a dedicated landing page designed to convert clicks into calls. No sending paid traffic to your homepage — that's a waste of money.

04

Weekly Optimization

We analyze performance weekly — pausing underperforming keywords, scaling winners, testing new ad copy, and adjusting bids to maximize your ROI.

What's Included

Everything you get with this service as part of the Echelon Growth System.

Google Search Ads
Show up at the top when homeowners search for your services
Local Service Ads (LSAs)
Google's pay-per-lead format with the "Google Guaranteed" badge
Facebook & Instagram Ads
Visual campaigns targeting homeowners in specific neighborhoods
Dedicated landing pages
Conversion-optimized pages for each campaign
Weekly optimization & reporting
Active management, not set-and-forget
ROI tracking
Know exactly which campaigns generate calls and revenue

Why This Matters

Immediate visibility

Unlike SEO, ads can start generating calls within days of launch.

Neighborhood-level targeting

We can target specific zip codes, neighborhoods, and even radius around subdivisions.

Scalable lead flow

Need more leads? Increase budget. Booked out? Dial it back. Total control.

Common Questions

Ready to Turn Ad Spend Into Predictable Revenue?

Let's analyze your market and build a campaign that actually makes the phone ring.

Book Your Free Strategy Call

Part of the Echelon Growth System — all services included at one price.

Explore Other Services

Every service works together as one system. Here's what else is included.

Get Found

Google Business Profile

Full optimization and ongoing management of your Google Business Profile — categories, attributes, posts, Q&A, photos, products and services.

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Get Found

Custom Website

Professional website structured to mirror and reinforce your GBP data — consistent NAP, service pages matching GBP categories, location pages.

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Get Found

SEO Optimization

On-page SEO, technical SEO, local keyword targeting, schema markup, and site speed optimization to boost your organic visibility.

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Get Found

Citations & Backlinks

Consistent business listings across 50+ directories with strategic backlink acquisition from local and industry sources.

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Get Found

Press Releases

Professionally written press releases distributed to news outlets and syndication networks for high-authority backlinks.

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Get Chosen

Geo-Pin Web App

Our proprietary tool: upload project photos and they auto-post to relevant service/location pages with embedded map pins showing exact job locations.

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Get Chosen

Review Automation

Automated post-service review request sequences via text and email with direct links to your Google review page.

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Get Referrals

5-Star Service System

End-to-end client experience framework: communication templates, follow-up sequences, satisfaction checkpoints, and service recovery protocols.

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Get Referrals

Word-of-Mouth System

Structured referral program with client incentives, shareable content, referral tracking, and reward fulfillment.

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Get Referrals

Neighborhood Domination

Concentrated geo-pin placement + reviews + hyper-local content in specific neighborhoods to establish area dominance.

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